About Whitefox Recruitment
Built on Judgement. Defined by Results.
Whitefox Recruitment is a principal-led search and advisory firm, built on commercial understanding, considered advice and appointments designed to last.

Our Story
Whitefox Recruitment was founded on a simple belief, that search should be personal, commercially grounded and led with care. Since 2019, the firm has grown by combining local market understanding with a more considered approach to representation, advice and appointment.
The Whitefox Way.
Our work is shaped by clear thinking, strong relationships and a more considered approach to search.

Luke Hemmings
Founder and Managing Director
Luke Hemmings leads Whitefox Recruitment with a principal-led approach shaped by judgement, commercial understanding and a clear commitment to representing people properly. A multi-award-winning recruiter, he works closely with businesses across the Gold Coast and South East Queensland, advising on key appointments and helping shape the teams behind long-term growth.
Before founding Whitefox Recruitment, Luke built an early career in Australian media with national broadcasters including Channel 7 and Southern Cross Austereo. His time in the industry sharpened his strengths in communication, positioning and commercial instinct, qualities that now underpin his considered and relationship-led approach to search.
Since establishing the firm in 2019, Luke has led Whitefox through significant growth and change, including its strategic relocation to Queensland in 2023. In a short period, he built the business into one of the Gold Coast’s most recognised, reviewed and awarded names in recruitment.
Luke’s professional outlook is grounded in resilience, discipline and consistency. Whether navigating complexity in business or broader market conditions, his approach remains measured, commercially focused and committed to delivering outcomes that last.
Recruitment is fundamentally about people, judgement and trust. Our role is to challenge conventional thinking, represent properly and deliver appointments that last.

















